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Keywords: Perceived risk
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Journal Articles
International Journal of Bank Marketing 1–28.
Published: 20 February 2026
... acceptance model ( TAM) framework incorporating trust, contextual factors (perceived risk, facilitating conditions) and the moderating role of human-agent access is tested using survey data from 245 experienced insurance-chatbot users in India and analyzed through partial least squares structural equation...
Journal Articles
International Journal of Bank Marketing (2025) 43 (10): 2136–2165.
Published: 04 June 2025
... to use this medium of exchange. The study also reveals that perceived risk moderates the relationship between trust in cryptocurrency and intention to use. Originality/value This study applied mixed methods to comprehensively analyze cryptocurrency adoption and trust and produce a nuanced...
Journal Articles
International Journal of Bank Marketing (2024) 42 (7): 1946–1977.
Published: 27 August 2024
.... The present study aims to investigate DOB adoption behavior and possible barriers using a quantitative approach at the consumer level. A conceptual model is developed by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model, incorporating Trust (TR), Perceived Risk (PR) constructs...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2022) 40 (6): 1159–1181.
Published: 10 May 2022
... and perceived risk) and individual traits (familiarity with chatbots and need for privacy) in relation to privacy when interacting with a chatbot in the context of financial services. The moderating effect of gender on these relationships was also examined. Design/methodology/approach A total of 430...
Journal Articles
International Journal of Bank Marketing (2022) 40 (4): 886–917.
Published: 05 April 2022
...Rebecca Chan; Indrit Troshani; Sally Rao Hill; Arvid Hoffmann Purpose This study aims to identify key factors driving consumers' adoption of Open Banking. It extends the Unified Theory of Acceptance and Use of Technology (UTAUT) by integrating perceived risk, initial trust and financial literacy...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2019) 37 (5): 1296–1312.
Published: 29 April 2019
... experience with NFC mobile payment was recruited using a Qualtrics panel. Findings This study found that: the availability of financial incentives had a positive effect on intention to adopt NFC mobile payment; financial incentives indirectly affected intention through perceived risk; and while different...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2019) 37 (5): 1165–1189.
Published: 12 February 2019
... the four models in goodness-of-fit, explanatory power and statistical significance of path coefficients. Findings Results indicate that the best model is an extension of the DTPB with perceived risk (PR). Customers’ attitude, determined by three rationally-evaluated MB attributes (usefulness, easiness...
Journal Articles
International Journal of Bank Marketing (2018) 36 (6): 1073–1097.
Published: 31 May 2018
... 01 12 2016 31 03 2017 10 04 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Perceived risk Consumer empowerment Purchase decision involvement Consumer relationship marketing Decision delegation preference Financial...
Journal Articles
International Journal of Bank Marketing (2018) 36 (2): 256–276.
Published: 03 April 2018
... and behavioural intentions to use internet banking using perceived risk and trust as the mediating variables. Design/methodology/approach A multi-stage sampling procedure was performed to select the 505 respondents for this study. The participants were selected based on their experiences using internet...
Journal Articles
International Journal of Bank Marketing (2017) 35 (3): 391–410.
Published: 15 May 2017
...Betül Çal; Mary Lambkin Purpose The purpose of this paper is to investigate the effect of stock exchange-related brand equity on intention to invest and the mediating role of perceived risk (PR) in this relationship in a comparative analysis between a developed and a developing market. Design...
Journal Articles
International Journal of Bank Marketing (2017) 35 (3): 354–369.
Published: 15 May 2017
... are identified whilst bank supported mobile payments have an increased level of trust compared to new market entrants and other established companies. Furthermore, perceived trust positively influences perceived usefulness and mitigates perceived risk, whilst perceived risk negatively influences perceived...
Journal Articles
International Journal of Bank Marketing (2015) 33 (4): 530–544.
Published: 01 June 2015
... construct, i.e. perceived risk. Design/methodology/approach – A questionnaire based survey was conducted to collect responses from young consumers (210 usable responses). Data were analyzed using structural equation modeling to evaluate the strength of relationship. Findings – The result shows...
Journal Articles

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