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Keywords: Perceived safety
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Journal Articles
International Journal of Bank Marketing (2024) 42 (3): 642–668.
Published: 09 January 2024
... and perceived safety are positively associated with the frequency of fintech application use upon adoption. Consumers are more likely to feel safer if they are more financially capable and technologically proficient. Consumers with higher risk tolerance tend to believe fintech apps are safe to use. Consumers...
