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Keywords: Perceived substitutability
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Journal Articles
International Journal of Bank Marketing (2022) 40 (5): 1051–1070.
Published: 17 January 2022
... intention. Factors of PMP, namely perceived usefulness (PUF) and perceived ease of use (EOU), positively and significantly impacted switching intention. In addition, the relationship between traditional payments and PMP, that is, low perceived substitutability was found to negatively influence switching...
