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Keywords: Perceived utilitarian value
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Journal Articles
How does convenience drive consumers' webrooming intention?
Available to Purchase
International Journal of Bank Marketing (2021) 39 (2): 312–336.
Published: 14 January 2021
.... The study investigates the mediating effects of perceived hedonic values and perceived utilitarian values and how these mediating effects are moderated by consumers' perceived security concerns. Design/methodology/approach Data were collected using a questionnaire-based offline survey from 534 banking...
