Keywords: Perception
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Journal Articles
International Journal of Bank Marketing (2017) 35 (6): 944–965.
Published: 04 September 2017
..., etc., and an additional variable (hedonism) to test consumers’ behaviour in the context of mobile banking technologies. Regression analysis, ANOVA and descriptive analysis are used to test the relationship among several dimensions such as perceptions, preferences, satisfaction and usage rate of mobile...
Journal Articles
International Journal of Bank Marketing (2017) 35 (4): 616–636.
Published: 05 June 2017
... to test the variation between the obtained clusters and user attitudes and intentions toward mobile banking. The demographic characteristics of users within each cluster were also examined. Findings Mobile users were segmented into three clusters based on their perceptions of various factors...
Journal Articles
International Journal of Bank Marketing (2015) 33 (1): 58–77.
Published: 02 February 2015
... of Fixed Figure 1 20,001-35,000. These have been followed by 148 (38.95 percent) respondents whose monthly income is upto Fixed Figure 1 20,001. © Emerald Group Publishing Limited 2015 India Banking Perception Employees Job satisfaction Regression analysis Banking scenario has...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2009) 27 (6): 408–427.
Published: 04 September 2009
... by partial least squares (PLS), a second generation statistical SEM variance‐based modeling technique. Findings The results of the study demonstrate how corporate social responsibility (CSR) initiatives influence service quality perceptions and also examine CSR's impact on trust and affective attitudes...
Journal Articles
International Journal of Bank Marketing (2006) 24 (7): 494–508.
Published: 01 December 2006
..., and electronic bank accounts. The quantitative research had 247 bank customers who responded to questionnaire items that measured the research variables. Findings A hierarchical regression analysis carried out revealed that perception of service quality and satisfaction are significant predictors of customer...
Journal Articles
International Journal of Bank Marketing (2000) 18 (2): 84–91.
Published: 01 April 2000
... judgement (a form of attitude) and results from comparisons consumers make between their expectations and their perception of the actual service performance (Lewis, 1989). Thus, in the banking sector, perceived service quality results from the difference between customers’ perceptions for the services...
Journal Articles
International Journal of Bank Marketing (1986) 4 (3): 69–80.
Published: 01 March 1986
... prospects for rebuilding that image are positive. In the short term, the image of Israeli banking will be affected by the report of the investigation committee on the bank share affair, whose findings will be known in 1986. Much also depends on the public perception of the much publicised effort...

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