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Keywords: Performance incentive
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Journal Articles
International Journal of Bank Marketing (2021) 39 (1): 107–126.
Published: 05 November 2020
... the recommendation of an investment plan with a higher but riskier (safe and stable) potential return. However, when the same prime is presented with details of a performance incentive scheme, the effect of the prime is reduced when there is a regulatory nonfit between the prime and the message relating...
