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Keywords: Personal advisor
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Journal Articles
International Journal of Bank Marketing (2016) 34 (6): 904–923.
Published: 05 September 2016
...Olof Wahlberg; Peter Öhman; Christer Strandberg Purpose The purpose of this paper is to explore mass affluent customer perceptions of the service quality delivered by personal advisors and banks, and the contributions of personal advisors and banks to customer satisfaction; and also to analyse...
