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Keywords: Personal computing
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Journal Articles
International Journal of Bank Marketing (1998) 16 (5): 195–201.
Published: 01 September 1998
... who possess a PC and a modem to bank from their homes. By use of their personal computers, they can for example get up‐to‐date balance information on deposit and loan accounts, transfer funds between accounts and communicate with the bank by e‐mail (Cronin, 1997). Thus, PC banking has the advantage...
