Keywords: Personal finance
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Journal Articles
International Journal of Bank Marketing 1–13.
Published: 08 September 2026
...Jing Jian Xiao Purpose The purpose of this extended editorial is to document the status of personal finance course offerings at universities and colleges in the U.S. Design/methodology/approach With the assistance of generative AI tools, data on personal finance courses offered at universities...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2026) 44 (2): 149–172.
Published: 13 August 2025
... . CBDC Personal finance FinTech Financial planning Central banks are exploring two primary approaches for issuing CBDCs. One involves distributing CBDCs through digital wallets that require user login and verification, while the other uses a token-based system where authenticity is verified...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2025) 43 (9): 1969–1989.
Published: 29 July 2025
...Jing Jian Xiao; Kexin Meng Purpose The purpose of this article is to evaluate the information quality generated by ChatGPT on rules of thumb in personal finance. Design/methodology/approach Prompts were developed to ask ChatGPT questions regarding rules of thumb in personal finance. After...
Includes: Supplementary data
Journal Articles
International Journal of Bank Marketing (2022) 40 (4): 659–678.
Published: 31 January 2022
... 11 2021 07 01 2022 07 01 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Bankruptcy Behavior Borrowing Consumer credit Personal finance Debts Loan departments are key components in household finance (Campbell, 2006...
Journal Articles
Journal Articles
Journal Articles
International Journal of Bank Marketing (2017) 35 (4): 583–595.
Published: 05 June 2017
... Publishing Limited Licensed re-use rights only Malaysia Decision making Personal finance Consumer financial behaviour Financial planning Financial planner Personal financial advisory service is still in its infancy and has yet to reach the main stream of the market in many countries...
Journal Articles
International Journal of Bank Marketing (2015) 33 (5): 654–668.
Published: 06 July 2015
... on the margins of society. Professor Paul Sergius Koku can be contacted at: koku@fau.edu © Emerald Group Publishing Limited 2015 Borrowing Financial services Consumer credit Personal finance In as much as the problems of the poor are wide ranging and caused by several different...
Journal Articles
International Journal of Bank Marketing (2011) 29 (4): 272–292.
Published: 14 June 2011
... , Pompian and Longo, 2004). Wealth Services marketing China Personal finance Banking industry With the market development and growth in demand, commercial banks have sought to improve their risk management and customer services. As both the seller and buyers become more experienced...
Journal Articles
International Journal of Bank Marketing (2011) 29 (2): 90–106.
Published: 01 March 2011
.... The “credit crunch” is thus still very much a reality, even though the UK might technically be out of recession for the time being. Consumers Recession Personal finance Debts A paradigm shift in consumer confidence has taken place on a global scale. The worst recession on record has forced...
Journal Articles
International Journal of Bank Marketing (2009) 27 (2): 108–128.
Published: 27 February 2009
... 2009 Personal finance Savings Questionnaires Factor analysis Cluster analysis Switzerland Everyone has to manage his or her personal finance in one way or another. Some tend to save a lot, some like to collect information before each purchase, some like to follow their gut feelings...
Journal Articles
International Journal of Bank Marketing (2008) 26 (1): 6–24.
Published: 01 February 2008
... Personal finance Older consumers Demographics Banking There is an extensive global demographic transition taking place, albeit fulfilled to varying degrees in different countries. The proportion of elderly people is getting larger, and within 20 years, only slightly more than 50 per cent...
Journal Articles
International Journal of Bank Marketing (2005) 23 (7): 558–570.
Published: 01 December 2005
... study. Originality/value The key contribution of this study is that the identification of target groups could ultimately lead to enhanced abilities for pension providers to develop customised pension and saving products for those groups. Pensions Personal finance Cluster analysis Market...
Journal Articles
International Journal of Bank Marketing (2004) 22 (4): 279–290.
Published: 01 June 2004
... on the unpaid balance. They view a credit card as a debt instrument. Our paper focuses on installment users. © Emerald Group Publishing Limited 2004 Credit cards Personal finance Debts Financial services Marketing Belk proposes that self‐concept consists of the core self...
Journal Articles
International Journal of Bank Marketing (2003) 21 (6-7): 304–311.
Published: 01 December 2003
.... Credit Credit unions Lending services Personal finance Bankruptcy Australia Attracting and retaining profitable customers, and increasing revenue from those customers, is a priority of the managers of all firms in today’s globalised marketplace. It is particularly important in the highly...
Journal Articles
International Journal of Bank Marketing (1986) 4 (2): 24–34.
Published: 01 February 1986
... by building societies is perceived as the major source of increased competition in the personal financial services sector, and further entry by US banks is expected. Banking Future Personal Finance United Kingdom © MCB UP Limited 1986 Banks and Developments in the Personal Financial Services...
Journal Articles
International Journal of Bank Marketing (1986) 4 (1): 3–18.
Published: 01 January 1986
... doubt on certain assumptions which have often been accepted as self‐evident. © MCB UP Limited 1986 Bank Marketing Consumer Expectations Financial Management Personal Finance Consumer Concept Testing of Personal Financial Services by Carla B. Furlong and J. R. Brent Ritchie Pemberton...

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