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Keywords: Personalised banking services
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Journal Articles
International Journal of Bank Marketing (2022) 40 (6): 1248–1271.
Published: 24 August 2022
... Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Banking services Customer experience Personalised banking services Artificial intelligence (AI)-mediated banking services have emerged mainly because of quick, responsive...
