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Keywords: Personality
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Journal Articles
International Journal of Bank Marketing (2008) 26 (7): 483–504.
Published: 10 October 2008
... of personality and its applicability to technological systems are investigated. Design/methodology/approach The approach takes the form of an empirical study with 381 bank customers in Austria (adopters and non‐adopters) and the use of a basic model of the adoption of internet banking with structural...
