... philosophy of management that positions bank personnel and customers equally is to be sought, widening and consolidating the marketing concept. Implementation guidelines are here reviewed and the specific benefits of human relations are spelled out. © MCB UP Limited 1987 Personnel Management Bank...

... Banking Consumer Satisfaction Personnel Management Service Marketing The Impact of Internal Marketing on Customer Service in a Retail Bank by Brian A. Richardson and C. Grant Robinson Brian Richardson & Associates, South Africa and University of the Witwatersrand, South Africa, respectively Retail...