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Keywords: Personnel capability
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Journal Articles
International Journal of Bank Marketing (2018) 36 (4): 663–679.
Published: 30 May 2018
...Mushtaq Ahmad Darzi; Suhail Ahmad Bhat Purpose The purpose of this paper is to report the findings of a study undertaken to understand customer satisfaction and customer retention in business-to-consumer markets. The study investigates the effect of personnel capability and customer satisfaction...
