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Keywords: Political ideology
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Journal Articles
International Journal of Bank Marketing (2022) 40 (6): 1133–1158.
Published: 31 May 2022
... only Artificial intelligence (AI) Anthropomorphism Political ideology Risk aversion Psychological risk attachment Psychological closeness Yuanyuan (Gina) Cui can be contacted at: yuanyuan.cui@aut.ac.nz From household smart voice assistants (e.g. Siri...
Journal Articles
International Journal of Bank Marketing (2022) 40 (6): 1102–1132.
Published: 05 April 2022
... marketing outcomes including word of mouth (WOM) and brand attitude; and third, to examine how political ideology moderates' consumers' reactions to AI financial service delivery. Design/methodology/approach A review of the extant literature is conducted, yielding seven hypotheses underpinned by affect...
