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Keywords: Post pandemic
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Journal Articles
Relationship marketing challenges in the Turkish banking industry: an exploratory study
Available to Purchase
International Journal of Bank Marketing (2025) 43 (5): 1022–1046.
Published: 30 January 2025
... marketing Financial services marketing Qualitative research Post Covid-19 Post pandemic Türkiye Many industries are rapidly evolving in their digital transformation (DT) journeys where investment in disruptive technologies, such as artificial intelligence (AI), is increasing at a faster pace...
