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Keywords: Prioritisation
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Journal Articles
International Journal of Bank Marketing (2018) 36 (7): 1248–1284.
Published: 22 June 2018
...Suvendu Kr. Pratihari; Shigufta Hena Uzma Purpose The purpose of this paper is to report on the prioritisation of different corporate social identities (CSIs) by the banking sectors in India to endorse the corporate branding process. To substantiate the effect of corporate social responsibility...

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