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Keywords: Private banking
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Journal Articles
International Journal of Bank Marketing (2026) 44 (7): 1488–1514.
Published: 12 February 2026
... and customer orientation as moderating variables. Through a quantitative study with 234 private banking clients, we used structural equation modeling to test the proposed hypotheses. Findings We concluded that return expectancy, social influence and narrative influence the intention to use sustainable...
Journal Articles
International Journal of Bank Marketing (2018) 36 (3): 572–590.
Published: 08 May 2018
... Limited Licensed re-use rights only Elaboration likelihood model Mobile banking Initial trust Financial advisory services Private banking As an effect of the financial crisis and the negative press, such as the Libor scandals (BBC News, 2013), or the currency manipulations (Antoine Gara...
Journal Articles
International Journal of Bank Marketing (2013) 31 (4): 235–258.
Published: 07 June 2013
...Volker Seiler; Markus Rudolf; Tim Krume Purpose In this paper the authors aim to study the impact of customer demographics on service value, customer satisfaction, and customer loyalty in the private banking industry, i.e. a high‐involvement context. Design/methodology/approach The authors...
