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Keywords: Proactiveness
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Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 485–500.
Published: 09 October 2019
.... The research model adopts the most common conceptualization of entrepreneurial orientation that has been advanced by Miller (1983) , including the strategic orientation of a firm toward innovativeness, proactiveness and risk-taking. This study also proposes that e-banking entrepreneurship has a significant...
