Keywords: Problem solving
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Journal Articles
International Journal of Bank Marketing (2007) 25 (6): 372–393.
Published: 11 September 2007
... Limited 2007 United Kingdom Problem solving Financial services The remainder of the paper is organised as follows. First, we present the reasons why we conducted the study in the UK financial services sector. Second, we develop the theoretical background and the paper's conceptual...
Journal Articles
International Journal of Bank Marketing (1986) 4 (2): 35–57.
Published: 01 February 1986
.... The first two canonical discriminant functions are significant (sig. 0.01), and the classification success rate for the five groups is 33.3 per cent. Problem Segmentation | 57 Market Segmentation Problem Solving ...

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