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Keywords: Product Image
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Journal Articles
How to Measure Your Bank's Personality: Some Insights from Canada
Available to Purchase
International Journal of Bank Marketing (1986) 4 (3): 54–68.
Published: 01 March 1986
... Banks Canada Corporate Image Product Image The author kindly acknowledges the assistance of his senior undergraduate marketing research students of 1983–1984 academic year for the collection and assembly of data presented in this article. ...
