...María Rubio-Misas Purpose This paper investigates why bancassurance coexists with alternative insurance distribution channels in the long run, considering the bank channel is known to involve lower costs than traditional distribution systems. It tests the product-quality hypothesis that maintains...

... of partnering and non‐partnering relationships on the research firms’ performance in three areas: service quality, product quality and overall customer satisfaction. Empirical evidence indicates a positive relationship between partnering and increased client satisfaction in all three areas. © MCB UP Limited...

... the branches of banks and building societies in the face of competition from independent insurance brokers, professional financial advisers and salesmen from insurance companies. © MCB UP Limited 1996 Banking Customers Financial services Product quality Strategy The competitive...