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Keywords: Profitability
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Journal Articles
International Journal of Bank Marketing (2025) 43 (8): 1601–1626.
Published: 25 March 2025
... surveys involving 543 college students from the same university in Study 1 and 782 Mturk members of the public in Study 2. Findings The study combines the influence of science literacy (i.e. interest, knowledge and insights into blockchain technology [BCT]) and investment profitability (i.e. perceived...
Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1847–1871.
Published: 15 September 2023
...Quang Thi Thieu Nguyen; Ly Thi Hai Ho; Dat Thanh Nguyen Purpose This study aims to investigate the effect of digitalization on bank profitability among Vietnamese banks. Design/methodology/approach The research employs fixed-effects regression on a panel data of 32 banks in Vietnam during...
Journal Articles
International Journal of Bank Marketing (2017) 35 (4): 649–661.
Published: 05 June 2017
...Merve Acar; Hüseyin Temiz Purpose The purpose of this paper is to analyze the association between banks’ advertising expenses and accounting measures of income and profitability for banking sector. Design/methodology/approach In this study the authors have used distributed lag models...
Journal Articles
International Journal of Bank Marketing (1995) 13 (8): 29–35.
Published: 01 December 1995
..., including the specific views of their chief executives. Explores the areas of strategy, clients, products technology and profitability in the context of achieving profitable and sustainable growth. © MCB UP Limited 1995 Banking industry Clients Europe Profitability Strategy Technology...
Journal Articles
International Journal of Bank Marketing (1995) 13 (1): 17–28.
Published: 01 February 1995
...Göran Bergendahl Develops principles for banks that want to evaluate the distribution of life insurance as well as non‐life insurance products and identifies key factors for profitability. Analyses the costs of training personnel, the costs of computers and communication, the fixed and variable...
Journal Articles
International Journal of Bank Marketing (1993) 11 (6): 39–46.
Published: 01 June 1993
... tools;the second applies neural network techniques in a model of consumer perceptions of ATM machines. © MCB UP Limited 1993 Banking Computer software IT Profitability Strategic marketing Technological innovation USING ADVANCED COMPUTING TECHNIQUES IN BANKING 39 The use of expert...

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