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Keywords: Propensity score matching
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Journal Articles
International Journal of Bank Marketing (2026) 44 (9): 1769–1793.
Published: 05 May 2026
.... Design/methodology/approach The study uses nationally representative cross-sectional data from the 2022 Survey of Household Economics and Decisionmaking (SHED). To identify relationships, we employ propensity score matching combined with G-computation to estimate the Average Treatment Effect...
