Keywords: Protection motivation theory
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Journal Articles
International Journal of Bank Marketing (2025) 43 (3): 476–505.
Published: 18 November 2024
...Ali Vafaei-Zadeh; Davoud Nikbin; Kit Yik Teoh; Haniruzila Hanifah Purpose Drawing on protection motivation theory (PMT), this study aims to explore the factors that enhance cybersecurity awareness among online banking users in Malaysia. More specifically, it investigates the influences...
Journal Articles
Journal Articles
International Journal of Bank Marketing (2020) 38 (1): 21–33.
Published: 29 April 2019
.... However, the influence of consumers’ appraisal of debit and credit cards usage and using m-payment on the adoption intention of m-payment is unclear. Using the protection motivation theory, the purpose of this paper is to explore the effect of risk appraisal of using debit or credit cards and coping...

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