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Keywords: Proximity mobile payments
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Journal Articles
International Journal of Bank Marketing (2022) 40 (5): 1051–1070.
Published: 17 January 2022
...Hong-Lei Mu; Young-Chan Lee Purpose The objective of this study is twofold: first, to investigate the determinants of customers' switching intention from traditional payments to proximity mobile payments (PMPs) during the COVID-19 pandemic for specific insight on how these factors shape customers...
