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Keywords: Push-pull-mooring model
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Journal Articles
International Journal of Bank Marketing (2025) 43 (6): 1252–1271.
Published: 25 March 2025
... and own cryptocurrencies, which is a potential obstacle to adopting decentralized blockchain technology. This study employed a push-pull-mooring model to examine factors influencing individuals’ willingness to use cryptocurrencies. In particular, how do push (i.e. diminishing value and pricing problems...
Journal Articles
International Journal of Bank Marketing (2024) 42 (5): 1114–1141.
Published: 19 March 2024
... Publishing Limited Licensed re-use rights only Internet-only bank Push–pull–mooring model Switching intention Generation X Generation Z Disruptive innovation The rapid progress of technology has revolutionized human interaction with various services, leading to a significant...
