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Keywords: Qualitative
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Journal Articles
International Journal of Bank Marketing 1–31.
Published: 29 June 2026
... in financial services. Design/methodology/approach Using the theory of constructed emotion, the qualitative study uses semi-structured interviews with 17 low-income Black workers. Participants were shown an experimental video to identify how AICS disrupts consumers' mental models, triggers emotional...
Journal Articles
International Journal of Bank Marketing (2022) 40 (6): 1272–1298.
Published: 30 December 2021
... Qualitative Financial services Banking The introduction of artificial intelligence (AI) in the financial services industry largely arose from the increasing demand for financial regulation, the need for profitability and the competition among firms (Akyüz and Mavnacıoğlu, 2021). Meanwhile...
