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1-4 of 4
Keywords: Qualitative research
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Journal Articles
Relationship marketing challenges in the Turkish banking industry: an exploratory study
Available to Purchase
International Journal of Bank Marketing (2025) 43 (5): 1022–1046.
Published: 30 January 2025
... marketing Financial services marketing Qualitative research Post Covid-19 Post pandemic Türkiye Many industries are rapidly evolving in their digital transformation (DT) journeys where investment in disruptive technologies, such as artificial intelligence (AI), is increasing at a faster pace...
Journal Articles
Understanding financial professionals' perceptions of their clients' financial behaviors
Open Access
International Journal of Bank Marketing (2023) 41 (7): 1585–1610.
Published: 22 June 2023
...Tania Morris; Lamine Kamano; Stéphanie Maillet Purpose This article describes financial professionals' perceptions of their clients' financial behaviors and the explanatory factors underlying these behaviors. Design/methodology/approach In this qualitative research, the authors seek...
Journal Articles
A multidimensional typology of customer relationships: from faltering to affective
Available to Purchase
International Journal of Bank Marketing (2011) 29 (5): 398–432.
Published: 26 July 2011
.... © Emerald Group Publishing Limited 2011 Relationship typology Trust Commitment Banking Qualitative research Relationship marketing (RM hereafter) is still in an early stage of development, with the majority of research only conducted since the 1990s (Herington et al...
Journal Articles
Basic values and objectives regarding money: Implications for the management of customer relationships
Available to Purchase
International Journal of Bank Marketing (2008) 26 (1): 25–41.
Published: 01 February 2008
... of the various analysis steps are presented. In the following section, the main findings and further research activities are discussed. The paper ends with managerial conclusions. © Emerald Group Publishing Limited 2008 Banking Money Qualitative research Customer service management Relationship...
