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1-4 of 4
Keywords: Qualitative research
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Journal Articles
International Journal of Bank Marketing (2025) 43 (5): 1022–1046.
Published: 30 January 2025
... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Relationship marketing Banking Service marketing Financial services marketing Qualitative research Post Covid-19 Post pandemic Türkiye Many industries are rapidly evolving in their digital transformation...
Journal Articles
International Journal of Bank Marketing (2023) 41 (7): 1585–1610.
Published: 22 June 2023
...Tania Morris; Lamine Kamano; Stéphanie Maillet Purpose This article describes financial professionals' perceptions of their clients' financial behaviors and the explanatory factors underlying these behaviors. Design/methodology/approach In this qualitative research, the authors seek...
Journal Articles
International Journal of Bank Marketing (2011) 29 (5): 398–432.
Published: 26 July 2011
..., few studies bring together various components of customer relationships and take into account their multiple dimensionality. © Emerald Group Publishing Limited 2011 Relationship typology Trust Commitment Banking Qualitative research Relationship marketing (RM hereafter...
Journal Articles
International Journal of Bank Marketing (2008) 26 (1): 25–41.
Published: 01 February 2008
... additional knowledge. The use of 42 extra written questionnaires was applied to summarise the results of the oral interviews. The sample of the investigation is presented in Table I . In qualitative research, the composition of a sample is usually based on the criteria of adequateness for the problem...
