Keywords: Qualitative techniques
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Journal Articles
Journal Articles
International Journal of Bank Marketing (2000) 18 (1): 15–26.
Published: 01 February 2000
... in this quadrant, in an attempt to increase their awareness of alternative products and convince them of their relative merits. © MCB UP Limited 2000 Financial services Consumer behaviour Focus groups Qualitative techniques Trust Relationship marketing In this paper a model...
Journal Articles
International Journal of Bank Marketing (1999) 17 (4): 192–203.
Published: 01 July 1999
... Innovation Qualitative techniques © MCB UP Limited 1999 Another important factor for the future of retail financial services is the changing nature of consumer behaviour and an increase in consumers discriminating between different service providers (Lewis, 1984). Burton (1994) has argued...

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