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Keywords: Quantitative methods
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Journal Articles
International Journal of Bank Marketing (2010) 28 (7): 519–546.
Published: 12 October 2010
... accounts totalling nearly $US1.8 trillion to switch from Chinese local banks to foreign competitors. Banking Consumer behaviour Quantitative methods China Building long‐term relationships with customers has become a critical strategy for most financial institutions in today's competitive...
Journal Articles
International Journal of Bank Marketing (2004) 22 (4): 238–259.
Published: 01 June 2004
... Emerald Group Publishing Limited 2004 Financial services Virtual banking Electronic commerce Consumer behaviour Quantitative methods United States of America Electronic banking (e‐banking) technology represents a variety of different services, ranging from the common automatic teller...
