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Keywords: Questionnaire
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Journal Articles
Factors determining bank selection by micro- and small-sized enterprises: evidence from Ethiopia
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International Journal of Bank Marketing (2023) 41 (6): 1239–1260.
Published: 24 April 2023
...Enyew Mulu Zelie Purpose This study aimed to explore the importance of various factors considered in the bank selection decisions of micro- and small-sized enterprises (MSEs) in Ethiopia. Design/methodology/approach The study used a structured questionnaire to collect data from 300 MSEs...
