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Keywords: Recommending behavior
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Journal Articles
International Journal of Bank Marketing (2021) 39 (1): 107–126.
Published: 05 November 2020
...Soo Yeong Ewe; Christina Kwai Choi Lee; Ferdinand A. Gul Purpose This study examines the effect of a regulatory-focused prime (i.e. a brochure with a picture and message) on the recommending behavior of investment advisers in the context of an investment decision. Design/methodology/approach...
