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Keywords: Referral reward
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Journal Articles
International Journal of Bank Marketing (2021) 39 (1): 147–166.
Published: 16 December 2020
... Emerald Publishing Limited Licensed re-use rights only Customer loyalty Customer relationship management (CRM) Service design Credit card industry Referral reward National Natural Science Foundation of China 10.13039/501100001809 71802017 71702007 In the past 20 years...
