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Keywords: Regulatory compliance
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Journal Articles
International Journal of Bank Marketing (2025) 43 (4): 871–896.
Published: 16 December 2024
...Moayad Moharrak; Emmanuel Mogaji Purpose This study aims to fill critical research gaps by providing empirical evidence on the practical application of generative AI in the banking sector. It explores managerial preparedness, regulatory compliance and data privacy challenges in implementing...
