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Keywords: Rejection sensitivity
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Journal Articles
International Journal of Bank Marketing (2023) 41 (6): 1282–1307.
Published: 05 May 2023
... provider triggers higher levels of satisfaction compared to a credit analyst. This effect is explained via the perceived role congruity. In addition, the findings reveal that consumers’ rejection sensitivity determines how they perceive financial services role congruity. Originality/value To the best...

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