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Keywords: Relation
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Journal Articles
International Journal of Bank Marketing (2017) 35 (3): 472–494.
Published: 15 May 2017
...Kent Eriksson; Cecilia Hermansson Purpose Customer interactions with sellers change as social interactions in society change. The old dichotomy between transaction and relation exchange may no longer be valid as customers form relationships with sellers in new ways. It is against this background...
