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Keywords: Relational selling
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Journal Articles
The effect of relational selling on life insurance decision making in India
Available to Purchase
International Journal of Bank Marketing (2019) 37 (7): 1505–1524.
Published: 21 June 2019
...Shetty Ankitha; Savitha Basri Purpose The biggest challenge in the Indian life insurance industry is mis-selling and unfair business practices. The purpose of this paper is to explore the effect of relational selling behaviour on investor decision making in life insurance market in India...
