...Dr Kristina Heinonen; Noreen Byrne; Olive McCarthy Purpose – The purpose of this paper is to examine the technical and relational value proposition preferences of credit union members and to examine the relationship between their preference and patronage activity. Design/methodology/approach...

... assessments concerning banking services. The data are analysed by using SPSS-statistical software. Findings – The study reveals deviations between various banking services and company-level results regarding consumers’ trust in their banking relationships. Consumer trust is the highest in banking...