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Keywords: Resistance to change
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Journal Articles
International Journal of Bank Marketing (2020) 38 (2): 352–367.
Published: 25 July 2019
... equations modeling and path analysis were utilized to test the hypotheses. In total, 320 questionnaires were collected from Lebanese customers. Findings The results show that digital literacy, resistance to change, perceived risk, perceived ease of use, and perceived usefulness were found to be the main...
Journal Articles
International Journal of Bank Marketing (2012) 30 (7): 548–566.
Published: 05 October 2012
...Fernando Jaramillo; Jay Prakash Mulki; Vincent Onyemah; Martha Rivera Pesquera Purpose The purpose of this paper is to investigate why salespeople resist change and the impact of resistance to change on customer responsiveness and performance outcomes. Design/methodology/approach Survey...
