... retailers. The study finds that these financial service retailers are aiming to retain customers through building relationships but that systems, strategies and structures may reflect transactional exchange. Customer retention Retail trade Financial services Relationship marketing Employees attitudes...

... Consumers Electronic funds transfer at point of sale Marketing information systems Retail trade Channel relationships ...

... cards Italy Strategy United Kingdom USA Financial services Database marketing Retail trade RETAILER CREDIT CARDS: A COMPETITIVE THREAT 3 R etailers in the UK could use their store cards as a basis for competing with bank credit cards in the provision of financial services. Retailer Credit...