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Keywords: Risk Measurement
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Journal Articles
The Application of a Risk Index Model to Strategic Marketing Programmes for Commercial Banks
Available to Purchase
International Journal of Bank Marketing (1986) 4 (2): 14–23.
Published: 01 February 1986
... and the loan department. The optimal loan mix will suit customer needs and return the desired levels of profits. Bank Marketing Commercial Banks Loans Risk Measurement The Application of a Risk Index Model to Strategic Marketing Programmes for Commercial Banks by Thomas O. Stanley, John K. Ford, Sande...
