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Keywords: Risk avoidance
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Journal Articles
Attitudinal factors, financial literacy, and stock market participation
Available to Purchase
International Journal of Bank Marketing (2017) 35 (5): 818–841.
Published: 03 July 2017
... investments in the stock market (which represented behaviour). Financial literacy – both subjective and objective – were also found to be significant influencers on intention while only objective financial literacy seemed to affect behaviour. Three variables – perception of regulator, risk avoidance...
