Keywords: Risk tolerance
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Journal Articles
International Journal of Bank Marketing (2026) 44 (3): 422–438.
Published: 23 September 2025
... literacy, risk tolerance and the diverse motivations that drive individuals to invest. Design/methodology/approach This study utilized the 2021 National Financial Capability Study (NFCS) and the 2021 Investor Survey datasets to investigate the relationship between investment literacy, risk tolerance...
Journal Articles
International Journal of Bank Marketing (2025) 43 (6): 1371–1386.
Published: 11 March 2025
... to address the design limitations inherent in the traditional method. Design/methodology/approach To evaluate the effectiveness of AI painting, a randomized control trial was conducted, focusing on its impact on retirement goal clarity and risk tolerance among a sample of Chinese working adults...
Journal Articles
International Journal of Bank Marketing (2025) 43 (3): 569–590.
Published: 06 November 2024
... only Investment Cryptocurrency Social media Digital assets Investment knowledge Risk tolerance Cryptocurrencies are digital currencies that have experienced rapid growth in popularity, serving both as online payment methods and investment assets in the global financial markets...
Journal Articles
International Journal of Bank Marketing (2022) 40 (1): 50–67.
Published: 14 September 2021
...Lu Fan Purpose The purpose of this study is to examine investors' internal characteristics, including investment literacy, risk tolerance and familiarity with mobile financial services, as antecedents of mobile investment technology adoption among American investors. Design/methodology/approach...
Journal Articles
International Journal of Bank Marketing (2020) 38 (5): 1195–1213.
Published: 02 June 2020
...Andrea Lippi; Simone Rossi Purpose This paper sets out to corroborate the existing literature on investors' risk tolerance and to assess how the 2008 financial crisis has affected risk tolerance among Italian investors. Design/methodology/approach Based on a unique dataset of real-world...
Journal Articles
International Journal of Bank Marketing (2016) 34 (5): 649–669.
Published: 04 July 2016
... © Emerald Group Publishing Limited 2016 Consumer Sweden Risk tolerance Mortgage ARM/FRM Mortgage choice The financial crisis of 2007-2008 showed that household decisions concerning mortgages are of importance for the financial stability of not only households but also...

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