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Keywords: Robustness
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Journal Articles
International Journal of Bank Marketing (2023) 41 (2): 237–268.
Published: 18 November 2022
...Zhongda Wu; Yunxin Liu Purpose This paper investigated the extent to which the predictive power of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was robust against cultural variations and to what extent its predictive power could be improved by including face-valid individual...
