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Keywords: Russia
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Journal Articles
International Journal of Bank Marketing (2020) 38 (5): 1215–1234.
Published: 30 May 2020
... be contacted at: nashill@aus.edu 13 11 2019 15 04 2020 01 05 2020 11 05 2020 Personality traits Customer orientation Job performance Frontline employees Russia We employed a hierarchical model to demonstrate that basic personality traits (openness...
Journal Articles
International Journal of Bank Marketing (2013) 31 (4): 305–326.
Published: 07 June 2013
...Tanya Gibbs; Nicholas J. Ashill Purpose This study aims to empirically test a model of affective and behavioural job outcomes grounded in Bagozzi's reformulation of attitude theory in the novel context of a retail bank in Russia. Design/methodology/approach Frontline employees (FLEs) completed...
Journal Articles
International Journal of Bank Marketing (2008) 26 (4): 275–280.
Published: 13 June 2008
... wanting a brief overview and introduction to bank marketing and branding in Russia. Clive Woodger can be contacted at: clive@scglondon.com © Emerald Group Publishing Limited 2008 Brands Banking Sales campaigns Russia Reading the UK press one could be excused for assuming...
