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Keywords: S-O-R model
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Journal Articles
Mohamed M. Elsotouhy, Abdelkader M. A. Mobarak, Mona I. Dakrory, Mohamed A. Ghonim, Mohamed A. Khashan
International Journal of Bank Marketing (2023) 41 (7): 1640–1670.
Published: 05 July 2023
... for donations (Sadaqah). Based on the stimulus-organism-response (S-O-R) model, this research explores the influence of perceived quality (i.e. system, information, service) as a stimulus on customer satisfaction, engagement and delight as organisms, which then affects continuance intention toward using m...
