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Keywords: SEC marketing rule
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Journal Articles
International Journal of Bank Marketing (2026) 44 (9): 1958–1977.
Published: 08 May 2026
...Pengyu Qian; Donald Lacombe; Christopher Browning Purpose This study aims to investigate how investment advisers and firms utilize marketing activities to advertise their service offerings to the public under the new SEC marketing rule. Design/methodology/approach We use the multivariate...
Includes: Supplementary data
