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Keywords: SSTs
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Journal Articles
International Journal of Bank Marketing (2023) 41 (3): 572–600.
Published: 19 January 2023
... influence elderly customers' attitudes toward self-service technologies (SSTs) and their behavior. Design/methodology/approach Using face-to-face questionnaires, a sample of 505 elderly bank customers was collected. Data were analyzed using a multi-method approach, combining a moderated mediation...
