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Keywords: Sales planning
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Journal Articles
Quantifying the Campaign Performance: A Case Study
Available to Purchase
International Journal of Bank Marketing (1990) 8 (6): 30–34.
Published: 01 June 1990
... can be judged, and an example of a method of calculating this is given. © MCB UP Limited 1990 Sales planning Building societies Marketing decision making United Kingdom Financial services 30 INTERNATIONAL JOURNAL OF BANK MARKETING 8,6 I t is important for financial organisations...
