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Keywords: Sales promotion
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Journal Articles
Promoting Financial Services with Glittering Prizes
Available to Purchase
International Journal of Bank Marketing (1994) 12 (6): 19–29.
Published: 01 September 1994
...Sue Peattie; Ken Peattie There appears to be a common misconception within financial services marketing that the field of sales promotion is somehow irrelevant. Demonstrates that although some sales promotion tools are inappropriate for financial services, there are others which offer considerable...
Journal Articles
Success in Selling – The Current Challenge in Banking
Available to Purchase
International Journal of Bank Marketing (1991) 9 (2): 30–38.
Published: 01 February 1991
...-23. Bill Stephenson is an independent sales and marketing consultant with 17 years' experience of sales and sales management. Julia Kiely is a lecturer in Human Resource Management at Bournemouth Polytechnic. © MCB UP Limited 1991 Organizational performance Finance Sales promotion...
